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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Brand image"
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Search: subject_exact:"Search engine marketing"
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Brand image
Internet marketing
373
Online-Marketing
373
Social Web
193
Social web
193
Consumer behaviour
178
Konsumentenverhalten
178
Advertising effects
107
Werbewirkung
107
Advertising
96
Werbung
96
Viral marketing
92
Virales Marketing
92
Online retailing
79
Online-Handel
79
Brand management
57
E-commerce
57
Electronic Commerce
57
Markenführung
57
social media
46
Beziehungsmarketing
37
Relationship marketing
37
Markenimage
35
Website
31
Tourism marketing
30
Tourismusmarketing
30
Confidence
25
Social media
25
Vertrauen
25
Internet
24
Holiday behaviour
21
Tourism
21
Tourismus
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Urlaubsverhalten
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Destination management
20
Destinationsmanagement
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USA
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19
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35
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Al-Adwan, Ahmad Samed
1
Anaya-Sánchez, Rafael
1
Ang, Lawrence
1
Aranda, Evangelina
1
Arroyo, Pilar
1
Barcelos, Renato Hübner
1
Barreda, Albert A.
1
Becerra, Enrique P.
1
Bilgihan, Anil
1
Boutsouki, Christina
1
Buhalis, Dimitrios
1
Campo, Sara
1
Carrete-Lucero, Lorena de la Paz
1
Castañeda-García, J. A.
1
Castillo, Gricel
1
Chauhan, Sandeep
1
Chen, Kuan-Ju
1
Choi, Sungchul
1
Chu, Shu-Chuan (Kelly)
1
Daly, Timothy
1
Dantas, Danilo C.
1
Duff, Brittany R. L.
1
Einwiller, Sabine
1
Evers, Uwana
1
Farrington, Thomas
1
Fernández, Alejandra C.
1
Fernández-Cavia, José
1
Frías-Jamilena, D. M.
1
Garaus, Marion
1
Gautam, Vikas
1
Girschick, Alexander
1
Gupta, Seema
1
Gómez, Mar
1
Harrigan, Paul
1
Hatzithomas, Leonidas
1
Hunter, William Cannon
1
Jacob, Jayanth
1
Janakiraman, Ramkumar
1
Jiménez-Barreto, Jano
1
Kavaratzis, Mihalis
1
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Harvard business review : HBR
Information systems research : ISR
International journal of advertising : the review of marketing communications
International journal of electronic marketing and retailing : IJEMR
Tourism management : research, policies, practice
Journal of business research : JBR
50
International journal of internet marketing and advertising : IJIMA
33
The journal of product & brand management
32
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
The journal of brand management : an international journal
22
Journal of marketing communications
16
Cogent business & management
14
Journal of promotion management : innovations in planning and applied research
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Marketing intelligence & planning
12
Journal of promotion management : JPM
10
Tourism management perspectives : TMP
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International journal of technology marketing : IJTMkt
8
Journal of marketing management : MM
8
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
Journal of advertising research
7
Journal of internet commerce
7
Business horizons
6
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
Journal of strategic marketing
6
International journal of consumer studies
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Psychology & marketing
5
Young consumers : insight and ideas for responsible marketers
5
European journal of marketing
4
Global business review
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
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ECONIS (ZBW)
35
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1
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
2
Cross-media advertising strategies and brand attitude : the role of cognitive load
Hatzithomas, Leonidas
;
Theodorakioglou, Fotini
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 603-636
Persistent link: https://www.econbiz.de/10014551016
Saved in:
3
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
4
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
5
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
6
Selfie campaigns as advertising tactic : mental imagery as a driver of brand interest and participation
Wolfsteiner, Elisabeth
;
Garaus, Marion
;
Wagner, Udo
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 773-797
Persistent link: https://www.econbiz.de/10014296417
Saved in:
7
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
8
Measuring brand favorability using large-scale social media data
Zhang, Kunpeng
;
Moe, Wendy
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1128-1139
Persistent link: https://www.econbiz.de/10012805075
Saved in:
9
The effects of social media content created by human brands on engagement : evidence from Indian general election 2014
Mallipeddi, Rakesh R.
;
Janakiraman, Ramkumar
;
Kumar, Subodha
- In:
Information systems research : ISR
32
(
2021
)
1
,
pp. 212-237
Persistent link: https://www.econbiz.de/10012594939
Saved in:
10
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
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