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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Brand image"
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Search: subject_exact:"Search engine marketing"
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Brand image
Internet marketing
388
Online-Marketing
388
Social Web
191
Social web
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Consumer behaviour
185
Konsumentenverhalten
185
Viral marketing
110
Virales Marketing
110
Online retailing
97
Online-Handel
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E-commerce
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70
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65
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Beziehungsmarketing
63
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58
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45
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Barcelos, Renato Hübner
2
Dantas, Danilo C.
2
Gensler, Sonja
2
Hollebeek, Linda D.
2
Sénécal, Sylvain
2
Al-Adwan, Ahmad Samed
1
Anaya-Sánchez, Rafael
1
Aranda, Evangelina
1
Arroyo, Pilar
1
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1
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1
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1
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1
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1
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1
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1
Botelho, Delane
1
Brodie, Roderick J.
1
Buchner, Axel
1
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1
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1
Camiciottoli, Belinda Crawford
1
Campo, Sara
1
Carrete-Lucero, Lorena de la Paz
1
Castañeda-García, J. A.
1
Castillo, Gricel
1
Chauhan, Sandeep
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Daly, Timothy
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Eisend, Martin
1
Evers, Uwana
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1
Faraoni, Monica
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Harvard business review : HBR
Information systems research : ISR
International journal of electronic marketing and retailing : IJEMR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Tourism management : research, policies, practice
Journal of business research : JBR
50
International journal of internet marketing and advertising : IJIMA
33
The journal of product & brand management
32
Journal of retailing and consumer services
26
The journal of brand management : an international journal
22
Journal of marketing communications
16
Cogent business & management
14
Journal of promotion management : innovations in planning and applied research
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
International journal of advertising : the review of marketing communications
12
Marketing intelligence & planning
12
Journal of promotion management : JPM
10
Tourism management perspectives : TMP
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International journal of technology marketing : IJTMkt
8
Journal of marketing management : MM
8
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
Journal of advertising research
7
Journal of internet commerce
7
Business horizons
6
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
Journal of strategic marketing
6
International journal of consumer studies
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Psychology & marketing
5
Young consumers : insight and ideas for responsible marketers
5
European journal of marketing
4
Global business review
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
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ECONIS (ZBW)
45
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1
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
2
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
3
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
4
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
5
Measuring brand favorability using large-scale social media data
Zhang, Kunpeng
;
Moe, Wendy
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1128-1139
Persistent link: https://www.econbiz.de/10012805075
Saved in:
6
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
7
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
8
The effects of social media content created by human brands on engagement : evidence from Indian general election 2014
Mallipeddi, Rakesh R.
;
Janakiraman, Ramkumar
;
Kumar, Subodha
- In:
Information systems research : ISR
32
(
2021
)
1
,
pp. 212-237
Persistent link: https://www.econbiz.de/10012594939
Saved in:
9
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
10
Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012237277
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