The effect of brand love on the electronic word-of-mouth and repurchase intention
Süleyman Çelik and Yusuf Volkan Topuz
| Year of publication: |
2021
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|---|---|
| Authors: | Çelik, Süleyman ; Topuz, Yusuf Volkan |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 12.2021, 4, p. 357-372
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| Subject: | brand love | electronic word-of-mouth | electronic word-of-mouth communication | eWOM | repurchase intention | Y generation | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Markenimage | Brand image | Online-Marketing | Internet marketing | Markenführung | Brand management | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2021.118301 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012669850