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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~person:"Yi, Cheng"
~subject:"United States"
~type_genre:"Article in journal"
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Leveraging user-generated content for product promotion : the effects of firm-highlighted reviews
Yi, Cheng
;
Jiang, Zhenhui
;
Li, Xiuping
;
Lu, Xianghua
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 711-725
Persistent link: https://www.econbiz.de/10012118878
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