Leveraging user-generated content for product promotion : the effects of firm-highlighted reviews
Year of publication: |
2019
|
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Authors: | Yi, Cheng ; Jiang, Zhenhui ; Li, Xiuping ; Lu, Xianghua |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 30.2019, 3, p. 711-725
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Subject: | user-generated content (UGC) | firm-highlighted review | salience effect | skepticism | review variance | rating extremity | firm reputation | USA | United States | Content Management | Content management | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Virales Marketing | Viral marketing |
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