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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"SpringerLink / Bücher"
~subject:"Electronic Commerce"
~subject:"Social Web"
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Search: subject_exact:"Search engine marketing"
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Electronic Commerce
Social Web
Internet marketing
365
Online-Marketing
365
Social web
174
Consumer behaviour
169
Konsumentenverhalten
169
Viral marketing
79
Virales Marketing
79
Brand management
69
Markenführung
69
Advertising effects
66
Werbewirkung
66
Beziehungsmarketing
61
Relationship marketing
61
Online retailing
60
Online-Handel
60
E-commerce
58
Advertising
54
Werbung
54
social media
42
Website
31
Marketingmanagement
26
Brand image
25
Markenimage
25
Marketing management
25
Deutschland
24
Hotel industry
24
Hotellerie
24
Germany
23
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21
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20
Einzelhandel
18
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18
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17
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17
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16
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1
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188
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28
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Kreutzer, Ralf T.
4
Lammenett, Erwin
4
Law, Chun Hung Roberts
4
Loureiro, Sandra Maria Correia
4
Sarmento, Eduardo Moraes
3
Stephen, Andrew T.
3
Xie, Karen L.
3
Al-Adwan, Ahmad Samed
2
Bleier, Alexander
2
Brooks, Gillian
2
Donthu, Naveen
2
Grewal, Dhruv
2
Guerreiro, João Pedro Silva Martins
2
Guillory, Monica D.
2
Hazari, Sunil
2
Heiens, Richard A.
2
Heinemann, Gerrit
2
Herhausen, Dennis
2
Ibrahim, Blend
2
Janakiraman, Ramkumar
2
Kannan, P. K.
2
Kim, Woo Gon
2
Kumar, Vinod
2
Kwok, Linchi
2
Liu, Qing
2
Lohtia, Ritu
2
Moe, Wendy W.
2
Narayanaswamy, Ravi
2
Palmatier, Robert W.
2
Rita, Paulo
2
Roblek, Vasja
2
Schweidel, David A.
2
Sethna, Beheruz N.
2
Shareef, Mahmud Akhter
2
Theobald, Elke
2
Wei, Yujie
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Abbasi, Amir Zaib
1
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Harvard business review : HBR
International journal of contemporary hospitality management
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of promotion management : innovations in planning and applied research
SpringerLink / Bücher
Journal of business research : JBR
210
International journal of internet marketing and advertising : IJIMA
133
Journal of retailing and consumer services
121
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
International journal of advertising : the review of marketing communications
65
Industrial marketing management : the international journal for industrial and high-tech firms
61
Journal of marketing communications
60
Technological forecasting & social change : an international journal
59
Journal of internet commerce
55
International journal of hospitality management
53
Information systems research : ISR
51
Journal of management information systems : JMIS
51
Tourism management : research, policies, practice
49
Cogent business & management
47
Business horizons
46
The journal of product & brand management
45
International journal of technology marketing : IJTMkt
39
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Electronic commerce research
37
Journal of strategic marketing
36
International journal of e-business research : an official publication of the Information Resources Management Association
35
International journal of business information systems : IJBIS
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
Marketing intelligence & planning
34
Journal of travel and tourism marketing
33
The journal of brand management : an international journal
32
Journal of electronic commerce research : JECR
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Springer eBook Collection
29
Journal of advertising research
28
Journal of hospitality marketing & management
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Journal of marketing management : MM
26
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ECONIS (ZBW)
216
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1
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216
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
Revenue generation through influencer marketing
Bayerl, Andreas
;
Goldenberg, Jacob
;
Lanz, Andreas
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
5
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
6
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
7
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
8
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
9
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
10
Daily online review sentiment and hotel performance
Nicolau, Juan Luis
;
Xiang, Zheng
;
Wang, Dan
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 790-811
Persistent link: https://www.econbiz.de/10014483773
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