What holds attention? : linguistic drivers of engagement
Year of publication: |
2023
|
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Authors: | Berger, Jonah ; Moe, Wendy W. ; Schweidel, David A. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 87.2023, 5, p. 793-809
|
Subject: | automated textual analysis | content consumption | digital engagement | digital marketing | emotion | natural language processing | online content | Social Web | Social web | Online-Marketing | Internet marketing | Emotion | Sprache | Language | Text | Linguistik | Linguistics | Digitale Güter | Digital goods |
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