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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"SpringerLink / Bücher"
~person:"Gordon, Brett R."
~person:"Mathur, Manisha"
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Search: subject_exact:"Search engine marketing"
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Internet marketing
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Online-Marketing
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Advertising
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Advertising effects
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Konsumentenverhalten
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Mobile Marketing
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Mobile marketing
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Social Web
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Viral marketing
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Gordon, Brett R.
Mathur, Manisha
Kreutzer, Ralf T.
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Lammenett, Erwin
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Loureiro, Sandra Maria Correia
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Wilbur, Kenneth C.
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of promotion management : innovations in planning and applied research
SpringerLink / Bücher
Forthcoming at Marketing Science
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
Marketing science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
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2
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
3
Commentary: inefficiencies in digital advertising markets : evidence from the field
Porter, Jonathan
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 30-34
Persistent link: https://www.econbiz.de/10012391405
Saved in:
4
Building brand advocacy on social media to improve brand equity
Mathur, Manisha
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012037002
Saved in:
5
Where is the security blanket? : developing social media marketing capability as a shield from perceived cybersecurity risk
Mathur, Manisha
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 200-224
Persistent link: https://www.econbiz.de/10012179020
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