Commentary: "half my digital advertising is wasted..."
Marc Pritchard
| Year of publication: |
2021
|
|---|---|
| Authors: | Pritchard, Marc |
| Other Persons: | Gordon, Brett R. (contributor) ; Jerath, Kinshuk (contributor) ; Katona, Zsolt (contributor) ; Narayanan, Sridhar (contributor) ; Shin, Jiwoong (contributor) ; Wilbur, Kenneth C. (contributor) |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 85.2021, 1, p. 26-29
|
| Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Mobile Marketing | Mobile marketing | Abfallentsorgung | Waste disposal |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242920971195 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012391402