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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~person:"Jerath, Kinshuk"
~subject:"Internet marketing"
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Internet marketing
Online-Marketing
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Advertising
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Advertising effects
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Consumer behaviour
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Mobile Marketing
2
Mobile marketing
2
Werbewirkung
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Social Web
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Social web
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Vertriebsweg
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Viral marketing
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ad blocking
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ad effect measurement
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Jerath, Kinshuk
Dwivedi, Yogesh Kumar
4
Katona, Zsolt
4
Rana, Nripendra P.
4
Wilbur, Kenneth C.
4
Gordon, Brett R.
3
Hou, Jianwei
3
Kannan, P. K.
3
Ladhari, Riadh
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Narayanan, Sridhar
3
Shareef, Mahmud Akhter
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Shin, Jiwoong
3
Souiden, Nizar
3
Stephen, Andrew T.
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Thaichon, Park
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Al-Adwan, Ahmad Samed
2
Alnawas, Ibrahim
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Ashfaq, Muhammad
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Baier, Daniel
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Barta, Sergio
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Becker, Maren
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Belanche, Daniel
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Bleier, Alexander
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Brooks, Gillian
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Casper Ferm, Lars-Erik
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Cazier, Joseph A.
2
Cheung, Man Lai
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Chiadmi, Nour-Eddine
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Donthu, Naveen
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Duan, Yongrui
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Fernandes, Semila Fenelly
2
Flavián, Marta
2
Gauzente, Claire
2
Goldsmith, Ronald E.
2
Grewal, Dhruv
2
Guillory, Monica D.
2
Heiens, Richard A.
2
Herhausen, Dennis
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of retailing and consumer services
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Johnson School Research Paper Series
2
Columbia Business School Research Paper
1
Foundations and trends in marketing : FTMKT
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Kenan Institute of Private Enterprise Research Paper
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Marketing science
1
Sloan working papers
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ECONIS (ZBW)
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1
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
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2
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
3
Commentary: inefficiencies in digital advertising markets : evidence from the field
Porter, Jonathan
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 30-34
Persistent link: https://www.econbiz.de/10012391405
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