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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Markenführung"
~subject:"Retail trade"
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Markenführung
Retail trade
Internet marketing
183
Online-Marketing
183
Consumer behaviour
97
Konsumentenverhalten
97
Social Web
89
Social web
89
E-commerce
46
Electronic Commerce
46
Online retailing
46
Online-Handel
46
Beziehungsmarketing
45
Relationship marketing
45
Viral marketing
45
Virales Marketing
45
Brand management
31
Advertising effects
29
Werbewirkung
29
Advertising
22
Marketing management
22
Marketingmanagement
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social media
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Bleier, Alexander
2
Brooks, Gillian
2
Dahl, Darren W.
2
Grewal, Dhruv
2
Stephen, Andrew T.
2
Al-Adwan, Ahmad Samed
1
Ali, Omar
1
Amatulli, Cesare
1
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1
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1
Chabuk, Timur
1
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1
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1
Chauhan, Sandeep
1
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1
Colella, Giuseppe
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of the Academy of Marketing Science
Journal of business research : JBR
91
Journal of retailing and consumer services
61
International journal of internet marketing and advertising : IJIMA
51
The journal of product & brand management
46
The journal of brand management : an international journal
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
International journal of advertising : the review of marketing communications
28
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
26
Journal of internet commerce
18
Marketing intelligence & planning
18
Journal of promotion management : JPM
17
Business horizons
16
Cogent business & management
15
Tourism management : research, policies, practice
14
European journal of marketing : EJM
13
Journal of advertising research
13
SpringerLink / Bücher
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing management : MM
12
Journal of fashion marketing and management
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of strategic marketing
11
Psychology & marketing
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of technology marketing : IJTMkt
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Asia Pacific journal of marketing and logistics
9
International journal of consumer studies
9
International journal of hospitality management
9
International journal of retail & distribution management
9
Journal of global marketing
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Springer eBook Collection
9
European journal of marketing
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of international consumer marketing
8
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ECONIS (ZBW)
47
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1
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
2
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
3
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
4
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
5
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
6
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
7
Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe
;
Amatulli, Cesare
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
Saved in:
8
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
9
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
10
Leveraging cofollowership patterns on social media to identify brand alliance opportunities
Malhotra, Pankhuri
;
Bhattacharyya, Siddhartha
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
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