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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~isPartOf:"SpringerLink / Bücher"
~person:"Jerath, Kinshuk"
~subject:"Internet marketing"
~subject:"Vertrauen"
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Internet marketing
Vertrauen
Online-Marketing
3
Advertising
2
Advertising effects
2
Consumer behaviour
2
Konsumentenverhalten
2
Mobile Marketing
2
Mobile marketing
2
Werbewirkung
2
Werbung
2
Abfallentsorgung
1
Distribution channel
1
Social Web
1
Social web
1
Vertriebsweg
1
Viral marketing
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Virales Marketing
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Waste disposal
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ad blocking
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ad effect measurement
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ad fraud
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advertising channel friction
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digital advertising
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Jerath, Kinshuk
Kreutzer, Ralf T.
7
Katona, Zsolt
4
Lammenett, Erwin
4
Wilbur, Kenneth C.
4
Gordon, Brett R.
3
Narayanan, Sridhar
3
Shin, Jiwoong
3
Stephen, Andrew T.
3
Al-Adwan, Ahmad Samed
2
Becker, Maren
2
Bleier, Alexander
2
Brooks, Gillian
2
Busch, Oliver
2
Cazier, Joseph A.
2
Ceyp, Michael
2
Donthu, Naveen
2
Goldsmith, Ronald E.
2
Grewal, Dhruv
2
Guillory, Monica D.
2
Heiens, Richard A.
2
Heinemann, Gerrit
2
Herhausen, Dennis
2
Hinterholzer, Thomas
2
Hou, Jianwei
2
Kannan, P. K.
2
Kumar, Vinod
2
Lohtia, Ritu
2
Moe, Wendy W.
2
Narayanaswamy, Ravi
2
Palmatier, Robert W.
2
Reinartz, Werner J.
2
Roblek, Vasja
2
Schweidel, David A.
2
Shareef, Mahmud Akhter
2
Sharma, Varinder M.
2
Swilley, Esther
2
Teets, Jay M.
2
Teixeira, Thales
2
Theobald, Elke
2
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
SpringerLink / Bücher
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Johnson School Research Paper Series
2
Columbia Business School Research Paper
1
Foundations and trends in marketing : FTMKT
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Kenan Institute of Private Enterprise Research Paper
1
Marketing science
1
Sloan working papers
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ECONIS (ZBW)
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1
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
2
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
3
Commentary: inefficiencies in digital advertising markets : evidence from the field
Porter, Jonathan
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 30-34
Persistent link: https://www.econbiz.de/10012391405
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