//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~person:"Roblek, Vasja"
~person:"Shin, Jiwoong"
~person:"Swilley, Esther"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Search engine marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
7
Online-Marketing
7
Consumer behaviour
5
Konsumentenverhalten
5
Social Web
3
Social web
3
Advertising
2
Advertising effects
2
E-commerce
2
Electronic Commerce
2
Internet
2
Mobile Marketing
2
Mobile marketing
2
Online retailing
2
Online-Handel
2
USA
2
United States
2
Werbewirkung
2
Werbung
2
e-marketing
2
internet
2
social media
2
Abfallentsorgung
1
Arzneimittel
1
Corporate reputation
1
Credibility
1
Distribution channel
1
Empirical method
1
Empirische Methode
1
Firmenimage
1
Glaubwürdigkeit
1
Mobile Business
1
Mobile business
1
Pharmaceuticals
1
Slovenia
1
Slowenien
1
Technologie
1
Technology
1
Vertriebsweg
1
Viral marketing
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Roblek, Vasja
Shin, Jiwoong
Swilley, Esther
Katona, Zsolt
4
Wilbur, Kenneth C.
4
Gordon, Brett R.
3
Jerath, Kinshuk
3
Kannan, P. K.
3
Narayanan, Sridhar
3
Stephen, Andrew T.
3
Al-Adwan, Ahmad Samed
2
Becker, Maren
2
Bleier, Alexander
2
Brooks, Gillian
2
Cazier, Joseph A.
2
Donthu, Naveen
2
Goldsmith, Ronald E.
2
Grewal, Dhruv
2
Guillory, Monica D.
2
Heiens, Richard A.
2
Herhausen, Dennis
2
Hou, Jianwei
2
Janakiraman, Ramkumar
2
Lohtia, Ritu
2
Moe, Wendy W.
2
Narayanaswamy, Ravi
2
Palmatier, Robert W.
2
Reinartz, Werner J.
2
Schweidel, David A.
2
Sharma, Varinder M.
2
Teets, Jay M.
2
Teixeira, Thales
2
Trusov, Michael
2
Aaker, David A.
1
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Agah, Arvin
1
Ahmed, Aun
1
Akrimi, Yosra
1
Akroush, Mamoun N.
1
more ...
less ...
Published in...
All
Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
2
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
3
Commentary: inefficiencies in digital advertising markets : evidence from the field
Porter, Jonathan
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 30-34
Persistent link: https://www.econbiz.de/10012391405
Saved in:
4
To click or to buy over the counter drugs : exploring the behaviour of Slovenian customers
Roblek, Vasja
;
Pejić Bach, Mirjana
;
Meško, Maja
; …
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 145-166
Persistent link: https://www.econbiz.de/10011849129
Saved in:
5
Impact of internet and social media on organisational change of OTC medicines marketing management
Roblek, Vasja
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10011523773
Saved in:
6
Assessing the impact of corporate credibility and technology acceptance on online shopping
Swilley, Esther
;
Goldsmith, Ronald E.
- In:
International journal of electronic marketing and …
1
(
2006/07
)
3
,
pp. 199-216
Persistent link: https://www.econbiz.de/10003472024
Saved in:
7
The role of involvement and experience with electronic commerce in shaping attitudes and intentions toward mobile commerce
Swilley, Esther
;
Goldsmith, Ronald E.
- In:
International journal of electronic marketing and …
1
(
2006/07
)
4
,
pp. 370-384
Persistent link: https://www.econbiz.de/10003543565
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->