//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~person:"Shin, Jiwoong"
~person:"Swilley, Esther"
~subject:"Abfallentsorgung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Search engine marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Abfallentsorgung
Internet marketing
5
Online-Marketing
5
Consumer behaviour
4
Konsumentenverhalten
4
Advertising
2
Advertising effects
2
Mobile Marketing
2
Mobile marketing
2
USA
2
United States
2
Werbewirkung
2
Werbung
2
Corporate reputation
1
Credibility
1
Distribution channel
1
Empirical method
1
Empirische Methode
1
Firmenimage
1
Glaubwürdigkeit
1
Mobile Business
1
Mobile business
1
Online retailing
1
Online-Handel
1
Social Web
1
Social web
1
Technologie
1
Technology
1
Vertriebsweg
1
Viral marketing
1
Virales Marketing
1
Waste disposal
1
ad blocking
1
ad effect measurement
1
ad fraud
1
advertising channel friction
1
digital advertising
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Shin, Jiwoong
Swilley, Esther
Gordon, Brett R.
1
Jerath, Kinshuk
1
Katona, Zsolt
1
Narayanan, Sridhar
1
Pritchard, Marc
1
Wilbur, Kenneth C.
1
more ...
less ...
Published in...
All
Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->