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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~subject:"Brand management"
~subject:"Customer satisfaction"
~subject:"Retail trade"
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Search: subject_exact:"Search engine marketing"
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Brand management
Customer satisfaction
Retail trade
Internet marketing
142
Online-Marketing
142
Consumer behaviour
75
Konsumentenverhalten
75
Social Web
64
Social web
64
E-commerce
37
Electronic Commerce
37
Online retailing
35
Online-Handel
35
Viral marketing
34
Virales Marketing
34
Beziehungsmarketing
32
Relationship marketing
32
Markenführung
24
Advertising effects
21
Werbewirkung
21
social media
19
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16
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16
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45
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Al-Adwan, Ahmad Samed
2
Bleier, Alexander
2
Brooks, Gillian
2
Stephen, Andrew T.
2
Acharyulu, G. V. R. K.
1
Akrimi, Yosra
1
Alhorani, Alaa
1
Ali, Omar
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of business research : JBR
97
Journal of retailing and consumer services
80
International journal of internet marketing and advertising : IJIMA
56
The journal of product & brand management
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
The journal of brand management : an international journal
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of promotion management : innovations in planning and applied research
30
Journal of marketing communications
29
International journal of advertising : the review of marketing communications
24
Journal of internet commerce
22
Tourism management : research, policies, practice
22
Marketing intelligence & planning
20
International journal of hospitality management
19
Cogent business & management
18
Journal of promotion management : JPM
18
Business horizons
16
Asia Pacific journal of marketing and logistics
14
Journal of hospitality marketing & management
14
European journal of marketing : EJM
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of advertising research
13
SpringerLink / Bücher
13
International journal of technology marketing : IJTMkt
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
Journal of fashion marketing and management
12
Journal of marketing management : MM
12
Psychology & marketing
12
Technological forecasting & social change : an international journal
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of consumer studies
10
International journal of retail & distribution management
10
Journal of global marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of retailing
9
Journal of strategic marketing
9
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ECONIS (ZBW)
45
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1
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
2
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
3
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
4
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
5
Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe
;
Amatulli, Cesare
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
Saved in:
6
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
7
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
8
Leveraging cofollowership patterns on social media to identify brand alliance opportunities
Malhotra, Pankhuri
;
Bhattacharyya, Siddhartha
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
Saved in:
9
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
10
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
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