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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~language:"eng"
~subject:"India"
~subject:"Internet marketing"
~subject:"Viral marketing"
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Search: subject_exact:"Search engine marketing"
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India
Internet marketing
Viral marketing
Online-Marketing
95
Consumer behaviour
47
Konsumentenverhalten
47
Social Web
38
Social web
38
E-commerce
33
Electronic Commerce
33
Online retailing
27
Online-Handel
27
Beziehungsmarketing
24
Relationship marketing
24
Virales Marketing
19
Brand management
14
Confidence
14
Markenführung
14
Vertrauen
14
Einzelhandel
13
Retail trade
13
USA
13
United States
12
Website
12
social media
12
Advertising effects
10
Werbewirkung
10
Customer satisfaction
9
Kundenzufriedenheit
9
Internet
8
Brand image
7
Markenimage
7
e-commerce
7
Indien
6
Marketing management
6
Marketingmanagement
6
trust
6
Advertising
5
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5
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5
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95
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95
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2
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English
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Al-Adwan, Ahmad Samed
2
Cazier, Joseph A.
2
Donthu, Naveen
2
Goldsmith, Ronald E.
2
Guillory, Monica D.
2
Heiens, Richard A.
2
Hou, Jianwei
2
Lohtia, Ritu
2
Narayanaswamy, Ravi
2
Roblek, Vasja
2
Sharma, Varinder M.
2
Swilley, Esther
2
Teets, Jay M.
2
Teixeira, Thales
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Agah, Arvin
1
Ahmed, Aun
1
Akrimi, Yosra
1
Akroush, Mamoun N.
1
Al-Essa, Maha
1
Alhorani, Alaa
1
Ali, Omar
1
Amarullah, Dudi
1
Amatulli, Cesare
1
Amritesh
1
Angriawan, Arifin
1
Araujo, Priscila Graziele
1
Arroyo, Pilar
1
Ashour, Laila
1
Aslam, Faheem
1
Asoub, Ashraf N.
1
Atkins, Kelly Green
1
Awan, Tahir Mumtaz
1
Barbosa, Belem
1
Barwise, Patrick
1
Baxter, Ian
1
Becerra, Enrique P.
1
Ben Yahia, Imene
1
Bertini, Marco
1
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Published in...
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
45
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Marketing intelligence & planning
45
International journal of business information systems : IJBIS
44
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ECONIS (ZBW)
95
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1
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
2
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
3
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
4
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
5
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
6
Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
7
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
8
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
9
Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe
;
Amatulli, Cesare
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
Saved in:
10
A strategic framework for non-intrusive mobile marketing campaigns
Mittal, Saurabh
;
Kumar, Vikas
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013255653
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