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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"dan"
~language:"eng"
~subject:"Markenführung"
~subject:"Personalmanagement"
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Markenführung
Personalmanagement
USA
241
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241
Strategic management
162
Strategisches Management
162
Brand management
126
Consumer behaviour
123
Konsumentenverhalten
123
Beziehungsmarketing
102
Relationship marketing
102
Marketing management
101
Marketingmanagement
101
Führungsstil
92
Leadership style
92
Innovation management
91
Innovationsmanagement
91
Organisatorischer Wandel
82
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82
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70
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70
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64
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64
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57
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Management
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46
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Dev, Chekitan S.
8
Cappelli, Peter
3
Gijsbrechts, Els
3
Himme, Alexander
3
Keller, Kevin Lane
3
Nguyen, Hang T.
3
Pauwels, Koen
3
Ready, Douglas A.
3
Sattler, Henrik
3
Steenkamp, Jan-Benedict E. M.
3
Beard, Alison
2
Bowman, Douglas
2
Conger, Jay A.
2
Dekimpe, Marnik G.
2
Ewijk, Bernadette J. van
2
Fischer, Marc
2
Fournier, Susan
2
Groysberg, Boris
2
Hill, Linda A.
2
Huang, Ming-Hui
2
Ilicic, Jasmina
2
Lalwani, Ashok K.
2
Luna, David
2
Mittal, Vikas
2
Pieters, Rik
2
Schnittka, Oliver
2
Srinivasan, Shuba
2
Srivastava, Rajendra Krishan
2
Warlop, Luk
2
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2
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2
Yildirim, Gokhan
2
Zenker, Sebastian
2
Ahrendts, Angela
1
Ain, Aron
1
Akdeniz, M. Billur
1
Aksehirli, Zeynep
1
Althuizen, Niek
1
Ammerman, Colleen
1
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1
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Harvard business review : HBR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
679
The international journal of human resource management
589
The journal of brand management : an international journal
554
The journal of product & brand management
387
Journal of retailing and consumer services
290
International journal of human resource management
287
Human resource management
244
Human resource management review
242
International journal of hospitality management
168
Employee relations
155
Management revue : socio-economic studies
151
Human resource management journal
139
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
137
European journal of marketing : EJM
126
International journal of manpower
124
Industrial marketing management : the international journal for industrial and high-tech firms
114
Psychology & marketing
113
International journal of contemporary hospitality management
111
Cogent business & management
108
SpringerLink / Bücher
108
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
Marketing intelligence & planning
104
Journal of marketing management : MM
101
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
91
Business horizons
87
European journal of international management : EJIM
86
Global business review
84
Springer eBook Collection
83
Journal of business ethics : JOBE
82
Asia Pacific : journal of human resources
81
International journal of human resources development and management : IJHRDM
78
Journal of marketing
77
Tourism management : research, policies, practice
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
73
Marketing letters : a journal of research in marketing
71
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ECONIS (ZBW)
176
Showing
1
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10
of
176
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date (oldest first)
1
Rethinking the decision factory
Martin, Roger L.
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 96-104
Persistent link: https://www.econbiz.de/10010128897
Saved in:
2
The B2B
knowledge
gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
3
Stop overengineering people
management
Cappelli, Peter
- In:
Harvard business review : HBR
98
(
2020
)
5
,
pp. 56-63
Persistent link: https://www.econbiz.de/10012289042
Saved in:
4
Reinventing talent
management
: how GE uses analytics to guide a more digital, far-flung workforce
Prokesch, Steven
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 54-55
Persistent link: https://www.econbiz.de/10011730410
Saved in:
5
Special section on global brand
management
In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 1-54
Persistent link: https://www.econbiz.de/10009554702
Saved in:
6
Can a work-at-home policy hurt morale?
Bharadwaj, Sangeeta Shah
- In:
Harvard business review : HBR
93
(
2015
)
4
,
pp. 105-109
Persistent link: https://www.econbiz.de/10010514568
Saved in:
7
A global brand
management
roadmap
Ozsomer, Aysegul
;
Batra, Rajeev
;
Chattopadhyay, Amitava
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009552160
Saved in:
8
Don’t let big data bury your brand
Horst, Peter
;
Duboff, Robert
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 78-86
Persistent link: https://www.econbiz.de/10011399712
Saved in:
9
Data scientist : the sexiest job of the 21st century
Davenport, Thomas H.
;
Patil, D. J
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 70-76
Persistent link: https://www.econbiz.de/10009664100
Saved in:
10
When white space is more than "burning money" : economic signaling meets visual commercial rhetoric
Pracejus, John W.
;
O'Guinn, Thomas C.
;
Olsen, G. Douglas
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10009779994
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