A global brand management roadmap
Aysegül Özsomer; Rajeev Batra; Amitava Chattopadhyay; Frenkel ter Hofstede
| Year of publication: |
2012
|
|---|---|
| Authors: | Ozsomer, Aysegul ; Batra, Rajeev ; Chattopadhyay, Amitava ; Hofstede, Frenkel ter |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 29.2012, 1, p. 1-4
|
| Subject: | Markenführung | Brand management | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009552160