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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Brand image"
~subject:"Führungskräfte"
~subject:"Multinationales Unternehmen"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
Führungskräfte
Multinationales Unternehmen
Consumer behaviour
2,174
Konsumentenverhalten
2,174
Corporate social responsibility
1,747
Corporate Social Responsibility
1,738
Business ethics
1,604
Unternehmensethik
1,599
USA
1,202
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1,202
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1,076
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1,007
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931
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898
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896
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752
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704
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702
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658
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653
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637
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636
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633
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632
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568
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541
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530
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514
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509
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484
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484
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474
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474
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9
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1,778
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28
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Diamantopoulos, Adamantios
12
Foroudi, Pantea
8
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7
Nohria, Nitin
7
Sharma, Piyush
7
Valette-Florence, Pierre
7
Ignatius, Adi
6
Kraus, Sascha
6
Melewar, T. C.
6
Arslanagic-Kalajdzic, Maja
5
Brenes, Esteban R.
5
Groysberg, Boris
5
Gupta, Suraksha
5
Iglesias, Oriol
5
Lo, Fang Yi
5
Lämsä, Anna-Maija
5
Malik, Ashish
5
Merchant, Altaf
5
Michel, Géraldine
5
Tan, Justin
5
Temouri, Yama
5
Veloutsou, Cleopatra
5
Wallpach, Sylvia von
5
Weber, James
5
Aiello, Gaetano
4
Badrinarayanan, Vishag
4
Bartikowski, Boris
4
Baumann-Pauly, Dorothée
4
Buckley, Peter J.
4
Christodoulides, George
4
Cohen, Jeffrey
4
Craig, Russell
4
Davvetas, Vasileios
4
Dennis, Charles
4
Driffield, Nigel L.
4
Dutta, Sujay
4
Ekinci, Yuksel
4
Foroudi, Mohammad Mahdi
4
Ghauri, Pervez N.
4
Ghemawat, Pankaj
4
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Harvard business review : HBR
Journal of business ethics : JOBE
Journal of business research : JBR
International business review : the official journal of the European International Business Academy
679
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
561
Journal of world business : JWB
521
Management international review : mir ; journal of international business
442
The journal of corporate finance : contracting, governance and organization
415
The international journal of human resource management
383
The journal of brand management : an international journal
341
Journal of international management
332
The journal of product & brand management
308
Strategic management journal
267
Journal of financial economics
253
Journal of retailing and consumer services
253
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
247
European journal of international management : EJIM
217
Finance research letters
190
Thunderbird international business review
183
Multinational business review
175
International journal of hospitality management
173
Academy of Management journal : AMJ
167
European management journal
166
Transnational corporations : investment and development
162
The accounting review : a publication of the American Accounting Association
160
Industrial marketing management : the international journal for industrial and high-tech firms
157
Journal of management studies : JMS
157
Journal of banking & finance
154
Asia Pacific business review
152
Cogent business & management
150
International review of financial analysis
148
Applied economics
145
Review of quantitative finance and accounting
145
Management science : journal of the Institute for Operations Research and the Management Sciences
144
International marketing review
143
Journal of accounting & economics
140
International review of economics & finance : IREF
139
Psychology & marketing
138
Asian business & management
135
Pacific-Basin finance journal
132
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ECONIS (ZBW)
1,778
Showing
1
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10
of
1,778
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1
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
Saved in:
2
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
3
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
4
Beyond the glass ceiling : informal gender-based status hierarchy and corporate misconduct
Chen, Shihua
;
Chen, Yulin
;
Jebran, Khalil
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014468554
Saved in:
5
A bibliometric examination of the literature on emerging market MNEs as the basis for future research
Chabowski, Brian R.
;
Samiee, Saeed
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492743
Saved in:
6
Blockchain-enabled advances (BEAs) : implications for consumers and brands
Hakkarainen, Tuuli
;
Colicev, Anatoli
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014293967
Saved in:
7
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
8
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
9
Business group affiliation and internationalization of new ventures : moderating role of industry and liberalization
Saiyed, Abrar Ali Mohammadusman
;
Eryarsoy, Enes
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229121
Saved in:
10
CEO values as antecedents to corporate political activity : an empirical exploration
Greiner, Michael
;
Kim, Jaemin
;
Thor, Jennifer Cordon
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014299199
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