Blockchain-enabled advances (BEAs) : implications for consumers and brands
Tuuli Hakkarainen, Anatoli Colicev
| Year of publication: |
2023
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|---|---|
| Authors: | Hakkarainen, Tuuli ; Colicev, Anatoli |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 160.2023, p. 1-10
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| Subject: | Blockchain | Smart contracts | Cryptocurrencies | Non-fungible tokens | Play-to-earn games | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Virtuelle Währung | Virtual currency | Markenartikel | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113763 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014293967