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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing intelligence & planning"
~language:"dan"
~language:"eng"
~subject:"Markenführung"
~subject:"Personalmanagement"
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Markenführung
Personalmanagement
Consumer behaviour
290
Konsumentenverhalten
290
USA
249
United States
249
Brand management
236
Marketing management
220
Marketingmanagement
220
Strategic management
170
Strategisches Management
170
Relationship marketing
168
Beziehungsmarketing
167
Brand image
139
Markenimage
139
Corporate Social Responsibility
101
Corporate social responsibility
101
Internet marketing
95
Online-Marketing
94
Führungsstil
91
Leadership style
91
Advertising effects
87
Werbewirkung
87
Organisatorischer Wandel
85
Organizational change
85
Innovation management
81
Innovationsmanagement
81
Social Web
80
Social web
80
Brand
79
Markenartikel
79
Führungskräfte
71
Managers
71
Advertising
63
Werbung
61
Corporate culture
58
Multinationales Unternehmen
58
Transnational corporation
58
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58
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57
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Dev, Chekitan S.
6
Phau, Ian
4
Cappelli, Peter
3
Keller, Kevin Lane
3
Ready, Douglas A.
3
Anabila, Peter
2
Baghi, Ilaria
2
Bang, Nguyen
2
Beard, Alison
2
Biraghi, Silvia
2
Casaló, Luis V.
2
Conger, Jay A.
2
Fournier, Susan
2
Gabrielli, Veronica
2
Grohmann, Bianca
2
Groysberg, Boris
2
Guercini, Simone
2
Hill, Linda A.
2
Kim, Dong Hoo
2
Kim, Soojin
2
Kumar, Vikas
2
Lim, Ming
2
Merrilees, Bill
2
Muehling, Darrel D.
2
Nagar, Komal
2
Nelson, Michelle R.
2
Oliveira, Marta Olivia Rovedder de
2
Omar, Maktoba
2
Pope, Nigel
2
Pradhan, Debasis
2
Rehman, Varisha
2
Rita, Paulo
2
Srivastava, R. K.
2
Tafesse, Wondwesen
2
Williams, Joan
2
Woodside, Arch G.
2
Abdullah, Zulhamri
1
Abu-ElSamen, Amjad A.
1
Agbemabiese, George Cudjoe
1
Agrawal, Shivani
1
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Published in...
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Harvard business review : HBR
Journal of marketing communications
Marketing intelligence & planning
Journal of business research : JBR
704
The international journal of human resource management
589
The journal of brand management : an international journal
554
The journal of product & brand management
387
International journal of human resource management
311
Journal of retailing and consumer services
290
Human resource management
247
Human resource management review
242
International journal of hospitality management
168
Employee relations
155
Management revue : socio-economic studies
151
Human resource management journal
139
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
137
European journal of marketing : EJM
126
International journal of manpower
124
Industrial marketing management : the international journal for industrial and high-tech firms
115
Cogent business & management
114
Psychology & marketing
113
International journal of contemporary hospitality management
111
Journal of strategic marketing
111
SpringerLink / Bücher
108
Asia Pacific journal of marketing and logistics
104
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The IUP journal of brand management : IJBRM
92
Business horizons
87
European journal of international management : EJIM
86
Global business review
84
Springer eBook Collection
83
Journal of business ethics : JOBE
82
Asia Pacific : journal of human resources
81
International journal of human resources development and management : IJHRDM
78
Journal of marketing
77
Tourism management : research, policies, practice
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
73
Marketing letters : a journal of research in marketing
71
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ECONIS (ZBW)
286
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31
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286
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31
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
32
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
33
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
34
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
35
How do e-stores grow their market share?
Klepek, Martin
;
Kvíčala, Daniel
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 945-957
Persistent link: https://www.econbiz.de/10013393614
Saved in:
36
Customer brand co-creation on social media : a systematic review
Le Quynh Hoa
;
Phan Tan Luc
;
Thu Hang Hoang
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1038-1053
Persistent link: https://www.econbiz.de/10013393642
Saved in:
37
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
38
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
39
HR goes agile
Cappelli, Peter
;
Tavis, Anna
- In:
Harvard business review : HBR
96
(
2018
)
2
,
pp. 47-53
Persistent link: https://www.econbiz.de/10011879505
Saved in:
40
Co-creating the employee experience : a conversation with Diane Gherson, IBM's head of HR
Gherson, Diane
(
interviewee
);
Burrell, Lisa
(
interviewer
)
- In:
Harvard business review : HBR
96
(
2018
)
2
,
pp. 54-58
Persistent link: https://www.econbiz.de/10011879516
Saved in:
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