Rise and fall of interactions with brand communities
Year of publication: |
2022
|
---|---|
Authors: | Moghaddam, Saeed Arablooye ; Esfidani, Mohammad Rahim |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 40.2022, 6, p. 772-786
|
Subject: | Behavioral interaction | Brand community | Consumer-brand relationship | Social media | Social Web | Social web | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Markenartikel | Brand | Soziale Beziehungen | Social relations | Markenimage | Brand image |
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