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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing intelligence & planning"
~language:"dan"
~language:"eng"
~subject:"Markenführung"
~subject:"Personalmanagement"
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Markenführung
Personalmanagement
Consumer behaviour
290
Konsumentenverhalten
290
USA
249
United States
249
Brand management
236
Marketing management
220
Marketingmanagement
220
Strategic management
170
Strategisches Management
170
Relationship marketing
168
Beziehungsmarketing
167
Brand image
139
Markenimage
139
Corporate Social Responsibility
101
Corporate social responsibility
101
Internet marketing
95
Online-Marketing
94
Führungsstil
91
Leadership style
91
Advertising effects
87
Werbewirkung
87
Organisatorischer Wandel
85
Organizational change
85
Innovation management
81
Innovationsmanagement
81
Social Web
80
Social web
80
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79
Markenartikel
79
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71
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61
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Multinationales Unternehmen
58
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58
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Dev, Chekitan S.
6
Phau, Ian
4
Cappelli, Peter
3
Keller, Kevin Lane
3
Ready, Douglas A.
3
Anabila, Peter
2
Baghi, Ilaria
2
Bang, Nguyen
2
Beard, Alison
2
Biraghi, Silvia
2
Casaló, Luis V.
2
Conger, Jay A.
2
Fournier, Susan
2
Gabrielli, Veronica
2
Grohmann, Bianca
2
Groysberg, Boris
2
Guercini, Simone
2
Hill, Linda A.
2
Kim, Dong Hoo
2
Kim, Soojin
2
Kumar, Vikas
2
Lim, Ming
2
Merrilees, Bill
2
Muehling, Darrel D.
2
Nagar, Komal
2
Nelson, Michelle R.
2
Oliveira, Marta Olivia Rovedder de
2
Omar, Maktoba
2
Pope, Nigel
2
Pradhan, Debasis
2
Rehman, Varisha
2
Rita, Paulo
2
Srivastava, R. K.
2
Tafesse, Wondwesen
2
Williams, Joan
2
Woodside, Arch G.
2
Abdullah, Zulhamri
1
Abu-ElSamen, Amjad A.
1
Agbemabiese, George Cudjoe
1
Agrawal, Shivani
1
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Published in...
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Harvard business review : HBR
Journal of marketing communications
Marketing intelligence & planning
Journal of business research : JBR
679
The international journal of human resource management
589
The journal of brand management : an international journal
554
The journal of product & brand management
387
Journal of retailing and consumer services
290
International journal of human resource management
287
Human resource management
244
Human resource management review
242
International journal of hospitality management
168
Employee relations
155
Management revue : socio-economic studies
151
Human resource management journal
139
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
137
European journal of marketing : EJM
126
International journal of manpower
124
Industrial marketing management : the international journal for industrial and high-tech firms
114
Psychology & marketing
113
International journal of contemporary hospitality management
111
Cogent business & management
108
SpringerLink / Bücher
108
Asia Pacific journal of marketing and logistics
104
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
91
Business horizons
87
European journal of international management : EJIM
86
Global business review
84
Springer eBook Collection
83
Journal of business ethics : JOBE
82
Asia Pacific : journal of human resources
81
International journal of human resources development and management : IJHRDM
78
Journal of marketing
77
Tourism management : research, policies, practice
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
73
Marketing letters : a journal of research in marketing
71
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ECONIS (ZBW)
286
Showing
1
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10
of
286
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date (oldest first)
1
Exploring third-party’s brand rankings from consumers' persuasion
knowledge
Huang, Li-Shia
;
Huang, Wan-Ju
;
Lin, Hsiao-Yun
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
Saved in:
2
Rethinking the decision factory
Martin, Roger L.
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 96-104
Persistent link: https://www.econbiz.de/10010128897
Saved in:
3
Building brand
knowledge
structures : elaboration and interference effects on the processing of sequentially advertised brand benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
4
Positioning brand extensions in comparative advertising : an assessment of the roles of comparative brand similarity, comparative claims, and consumer product
knowledge
Bei, Lien-ti
;
Chu, Chia-hsien
;
Shen, Yung-cheng
- In:
Journal of marketing communications
17
(
2011
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10009373366
Saved in:
5
Stop overengineering people
management
Cappelli, Peter
- In:
Harvard business review : HBR
98
(
2020
)
5
,
pp. 56-63
Persistent link: https://www.econbiz.de/10012289042
Saved in:
6
Reinventing talent
management
: how GE uses analytics to guide a more digital, far-flung workforce
Prokesch, Steven
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 54-55
Persistent link: https://www.econbiz.de/10011730410
Saved in:
7
Can a work-at-home policy hurt morale?
Bharadwaj, Sangeeta Shah
- In:
Harvard business review : HBR
93
(
2015
)
4
,
pp. 105-109
Persistent link: https://www.econbiz.de/10010514568
Saved in:
8
Crisis brand
management
in emerging markets : insight from the Chinese infant milk powder scandal
Custance, Paul
;
Walley, Keith
;
Jiang, Dongni
- In:
Marketing intelligence & planning
30
(
2012
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009508101
Saved in:
9
The potential of social media for luxury brand
management
Jin, Seung-A Annie
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 687-699
Persistent link: https://www.econbiz.de/10009671118
Saved in:
10
Don’t let big data bury your brand
Horst, Peter
;
Duboff, Robert
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 78-86
Persistent link: https://www.econbiz.de/10011399712
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