Crisis brand management in emerging markets : insight from the Chinese infant milk powder scandal
Paul Custance, Keith Walley and Dongni Jiang
| Year of publication: |
2012
|
|---|---|
| Authors: | Custance, Paul ; Walley, Keith ; Jiang, Dongni |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 30.2012, 1, p. 18-32
|
| Subject: | Milchverarbeitung | Dairy industry | Kinder | Children | Lebensmittelsicherheit | Food safety | Markenführung | Brand management | Krisenmanagement | Crisis management | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Schwellenländer | Emerging economies | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009508101