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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of marketing communications"
~language:"dan"
~language:"eng"
~subject:"Markenführung"
~subject:"Personalmanagement"
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Markenführung
Personalmanagement
USA
234
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234
Consumer behaviour
164
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164
Strategic management
159
Strategisches Management
159
Marketing management
138
Marketingmanagement
138
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133
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89
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89
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84
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Dev, Chekitan S.
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2
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2
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2
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2
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2
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2
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1
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Harvard business review : HBR
Journal of marketing communications
Journal of business research : JBR
682
The international journal of human resource management
589
The journal of brand management : an international journal
554
The journal of product & brand management
387
Journal of retailing and consumer services
290
International journal of human resource management
287
Human resource management
244
Human resource management review
242
International journal of hospitality management
168
Employee relations
156
Management revue : socio-economic studies
151
Human resource management journal
139
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
137
European journal of marketing : EJM
126
International journal of manpower
124
Industrial marketing management : the international journal for industrial and high-tech firms
114
Psychology & marketing
113
International journal of contemporary hospitality management
111
Cogent business & management
108
SpringerLink / Bücher
108
Asia Pacific journal of marketing and logistics
105
Marketing intelligence & planning
104
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
91
Business horizons
87
European journal of international management : EJIM
86
Global business review
84
Springer eBook Collection
83
Journal of business ethics : JOBE
82
Asia Pacific : journal of human resources
81
International journal of human resources development and management : IJHRDM
78
Journal of marketing
77
Tourism management : research, policies, practice
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
73
Marketing letters : a journal of research in marketing
71
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ECONIS (ZBW)
182
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1
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10
of
182
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date (oldest first)
1
Rethinking the decision factory
Martin, Roger L.
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 96-104
Persistent link: https://www.econbiz.de/10010128897
Saved in:
2
Building brand
knowledge
structures : elaboration and interference effects on the processing of sequentially advertised brand benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
3
Positioning brand extensions in comparative advertising : an assessment of the roles of comparative brand similarity, comparative claims, and consumer product
knowledge
Bei, Lien-ti
;
Chu, Chia-hsien
;
Shen, Yung-cheng
- In:
Journal of marketing communications
17
(
2011
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10009373366
Saved in:
4
Stop overengineering people
management
Cappelli, Peter
- In:
Harvard business review : HBR
98
(
2020
)
5
,
pp. 56-63
Persistent link: https://www.econbiz.de/10012289042
Saved in:
5
Reinventing talent
management
: how GE uses analytics to guide a more digital, far-flung workforce
Prokesch, Steven
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 54-55
Persistent link: https://www.econbiz.de/10011730410
Saved in:
6
Can a work-at-home policy hurt morale?
Bharadwaj, Sangeeta Shah
- In:
Harvard business review : HBR
93
(
2015
)
4
,
pp. 105-109
Persistent link: https://www.econbiz.de/10010514568
Saved in:
7
Don’t let big data bury your brand
Horst, Peter
;
Duboff, Robert
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 78-86
Persistent link: https://www.econbiz.de/10011399712
Saved in:
8
Data scientist : the sexiest job of the 21st century
Davenport, Thomas H.
;
Patil, D. J
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 70-76
Persistent link: https://www.econbiz.de/10009664100
Saved in:
9
Internal marketing as a change
management
tool : a case study in re-branding
Finney, Sherry
;
Scherrebeck-Hansen, Mette
- In:
Journal of marketing communications
16
(
2010
)
5
,
pp. 325-344
Persistent link: https://www.econbiz.de/10008695766
Saved in:
10
Can good news be bad? : the role of brand communication strategy and brand commitment in the announcement of product improvements
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 352-365
Persistent link: https://www.econbiz.de/10010423016
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