Internal marketing as a change management tool : a case study in re-branding
Year of publication: |
2010
|
---|---|
Authors: | Finney, Sherry ; Scherrebeck-Hansen, Mette |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 16.2010, 5, p. 325-344
|
Subject: | Personalmarketing | HR marketing | Organisatorischer Wandel | Organizational change | Markenführung | Brand management | Kanada | Canada |
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