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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~type:"article"
~type_genre:"Sammelwerk"
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Special section: On sales research methodology
Lee, Nick
(
contributor
);
Ahearne, Mike
(
contributor
)
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
2
,
pp. 169-286
Persistent link: https://www.econbiz.de/10009552471
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