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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~person:"Agarwal, Anuja"
~person:"Evanschitzky, Heiner"
~person:"Hancock, Maryanne Q."
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Agarwal, Anuja
Evanschitzky, Heiner
Hancock, Maryanne Q.
Adamson, Brent
4
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Agariya, Arun Kumar
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Harvard business review : HBR
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Marketing von Solutions : innovative Ansätze und Best Practices
1
SpringerLink / Bücher
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ECONIS (ZBW)
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What really leads to partner relationship management? : a review of literature
Agarwal, Anuja
;
Singh, Deepali
;
Agariya, Arun Kumar
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
4
,
pp. 245-285
Persistent link: https://www.econbiz.de/10011820608
Saved in:
2
Selling into micromarkets
Goyal, Manish
;
Hancock, Maryanne Q.
;
Hatami, Homayoun
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 79-86
Persistent link: https://www.econbiz.de/10009568158
Saved in:
3
Personal selling of high-technology products : the solution-selling imperative
Sharma, Arun
;
Iyer, Gopalkrishnan R.
;
Evanschitzky, Heiner
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
3
,
pp. 287-308
Persistent link: https://www.econbiz.de/10003784378
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