What really leads to partner relationship management? : a review of literature
Anuja Agarwal, Deepali Singh, and Arun Kumar Agariya
| Year of publication: |
2017
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|---|---|
| Authors: | Agarwal, Anuja ; Singh, Deepali ; Agariya, Arun Kumar |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 16.2017, 4, p. 245-285
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| Subject: | B2B | B2C | content analysis | defining constructs | literature review | partner relationship management | Bibliometrie | Bibliometrics | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2017.1349557 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011820608