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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Marketing intelligence & planning"
~language:"dan"
~language:"eng"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Personalmanagement"
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Brand image
Markenführung
Personalmanagement
USA
236
United States
236
Strategic management
165
Strategisches Management
165
Consumer behaviour
142
Konsumentenverhalten
142
Brand management
132
Relationship marketing
128
Beziehungsmarketing
127
Marketing management
116
Marketingmanagement
116
Führungsstil
91
Leadership style
91
Organisatorischer Wandel
83
Organizational change
83
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78
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70
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69
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Dev, Chekitan S.
6
Phau, Ian
4
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3
Ready, Douglas A.
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2
Beard, Alison
2
Conger, Jay A.
2
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2
Groysberg, Boris
2
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2
Hill, Linda A.
2
Kumar, Vikas
2
Lim, Ming
2
Merrilees, Bill
2
Oliveira, Marta Olivia Rovedder de
2
Omar, Maktoba
2
Williams, Joan
2
Woodside, Arch G.
2
Abdullah, Zulhamri
1
Abu-ElSamen, Amjad A.
1
Agbemabiese, George Cudjoe
1
Ahrendts, Angela
1
Ain, Aron
1
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1
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1
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1
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1
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1
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1
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1
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Harvard business review : HBR
Marketing intelligence & planning
Journal of business research : JBR
754
The journal of brand management : an international journal
630
The international journal of human resource management
590
The journal of product & brand management
414
International journal of human resource management
312
Journal of retailing and consumer services
307
Human resource management
249
Human resource management review
242
International journal of hospitality management
189
Employee relations
155
Management revue : socio-economic studies
151
Human resource management journal
139
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
138
Tourism management : research, policies, practice
136
European journal of marketing : EJM
133
Industrial marketing management : the international journal for industrial and high-tech firms
130
Cogent business & management
128
Journal of marketing management : MM
128
International journal of manpower
124
Psychology & marketing
123
International journal of contemporary hospitality management
121
Journal of strategic marketing
121
Asia Pacific journal of marketing and logistics
117
SpringerLink / Bücher
113
Journal of marketing communications
109
Journal of travel and tourism marketing
105
The IUP journal of brand management : IJBRM
103
Journal of business ethics : JOBE
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
Journal of fashion marketing and management
91
Business horizons
89
Journal of marketing
88
Springer eBook Collection
87
European journal of international management : EJIM
86
Global business review
85
Asia Pacific : journal of human resources
81
Journal of promotion management : innovations in planning and applied research
80
Journal of the Academy of Marketing Science
80
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ECONIS (ZBW)
186
Showing
1
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10
of
186
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1
Exploring third-party’s brand rankings from consumers' persuasion
knowledge
Huang, Li-Shia
;
Huang, Wan-Ju
;
Lin, Hsiao-Yun
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
Saved in:
2
Rethinking the decision factory
Martin, Roger L.
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 96-104
Persistent link: https://www.econbiz.de/10010128897
Saved in:
3
Stop overengineering people
management
Cappelli, Peter
- In:
Harvard business review : HBR
98
(
2020
)
5
,
pp. 56-63
Persistent link: https://www.econbiz.de/10012289042
Saved in:
4
Reinventing talent
management
: how GE uses analytics to guide a more digital, far-flung workforce
Prokesch, Steven
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 54-55
Persistent link: https://www.econbiz.de/10011730410
Saved in:
5
Can a work-at-home policy hurt morale?
Bharadwaj, Sangeeta Shah
- In:
Harvard business review : HBR
93
(
2015
)
4
,
pp. 105-109
Persistent link: https://www.econbiz.de/10010514568
Saved in:
6
Crisis brand
management
in emerging markets : insight from the Chinese infant milk powder scandal
Custance, Paul
;
Walley, Keith
;
Jiang, Dongni
- In:
Marketing intelligence & planning
30
(
2012
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009508101
Saved in:
7
The potential of social media for luxury brand
management
Jin, Seung-A Annie
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 687-699
Persistent link: https://www.econbiz.de/10009671118
Saved in:
8
Don’t let big data bury your brand
Horst, Peter
;
Duboff, Robert
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 78-86
Persistent link: https://www.econbiz.de/10011399712
Saved in:
9
Data scientist : the sexiest job of the 21st century
Davenport, Thomas H.
;
Patil, D. J
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 70-76
Persistent link: https://www.econbiz.de/10009664100
Saved in:
10
Consumer responses to covert advertising in social media
Göbel, Fabian
;
Meyer, Anton
;
Ramaseshan, B.
;
Bartsch, Silke
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
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