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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Marketing intelligence & planning"
~language:"dan"
~language:"eng"
~subject:"Markenführung"
~subject:"Multinationales Unternehmen"
~subject:"Personalmanagement"
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Markenführung
Multinationales Unternehmen
Personalmanagement
USA
236
United States
236
Strategic management
166
Strategisches Management
166
Consumer behaviour
160
Konsumentenverhalten
160
Brand management
140
Relationship marketing
136
Beziehungsmarketing
135
Marketing management
122
Marketingmanagement
122
Führungsstil
91
Leadership style
91
Organisatorischer Wandel
83
Organizational change
83
Innovation management
79
Innovationsmanagement
79
Brand image
76
Markenimage
76
Führungskräfte
70
Managers
70
Corporate Social Responsibility
61
Corporate social responsibility
61
Erfolgsfaktor
55
Leadership
55
Success factor
55
Transnational corporation
55
Personalführung
54
Brand
51
Internet marketing
51
Management
51
Markenartikel
51
Corporate culture
50
Human Resource Management
50
Online-Marketing
50
Unternehmenskultur
50
Social Web
48
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70
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1
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Article
239
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2
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Article in journal
241
Aufsatz in Zeitschrift
241
Case study
28
Fallstudie
28
Interview
8
Collection of articles of several authors
2
Sammelwerk
2
Systematic review
1
Übersichtsarbeit
1
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Dev, Chekitan S.
6
Ghemawat, Pankaj
4
Phau, Ian
4
Cappelli, Peter
3
Groysberg, Boris
3
Omar, Maktoba
3
Ready, Douglas A.
3
Bang, Nguyen
2
Beard, Alison
2
Chandrasekar, Kalpana
2
Conger, Jay A.
2
Doz, Yves L.
2
Fournier, Susan
2
Guercini, Simone
2
Hill, Linda A.
2
Hout, Thomas M.
2
Kanter, Rosabeth Moss
2
Kumar, Sushant
2
Kumar, Vikas
2
Lim, Ming
2
Merrilees, Bill
2
Neeley, Tsedal
2
Nohria, Nitin
2
Oliveira, Marta Olivia Rovedder de
2
Rehman, Varisha
2
Simanis, Erik
2
Williams, Joan
2
Woodside, Arch G.
2
Abdullah, Zulhamri
1
Abu-ElSamen, Amjad A.
1
Agbemabiese, George Cudjoe
1
Ahrendts, Angela
1
Ain, Aron
1
Aitken, Robert
1
Akasreku, Frank
1
Akoğlu, Halil Erdem
1
Akroush, Mamoun N.
1
Alwi, Sharifah
1
Amano, Tomofumi
1
Amenuvor, Fortune Edem
1
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Published in...
All
Harvard business review : HBR
Marketing intelligence & planning
Journal of business research : JBR
858
The international journal of human resource management
756
The journal of brand management : an international journal
566
Management international review : mir ; journal of international business
443
The journal of product & brand management
389
International journal of human resource management
358
International business review : the official journal of the European International Business Academy
333
Journal of international management
329
Journal of retailing and consumer services
293
Human resource management
275
Journal of world business : JWB
272
Human resource management review
258
European journal of international management : EJIM
252
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
238
Journal of business ethics : JOBE
224
SpringerLink / Bücher
223
International journal of hospitality management
187
Industrial marketing management : the international journal for industrial and high-tech firms
174
Employee relations
172
Management revue : socio-economic studies
166
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
151
Human resource management journal
150
Cogent business & management
136
Springer eBook Collection
134
European journal of marketing : EJM
130
International journal of manpower
130
Asian business & management
128
Research policy : policy, management and economic studies of science, technology and innovation
126
European management journal
124
Journal of strategic marketing
123
NBER working paper series
122
International journal of contemporary hospitality management
119
Psychology & marketing
114
International marketing review
113
Journal of marketing communications
110
Business horizons
109
Asia Pacific journal of marketing and logistics
105
Asia Pacific business review
104
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Source
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ECONIS (ZBW)
241
Showing
1
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10
of
241
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date (oldest first)
1
Exploring third-party’s brand rankings from consumers' persuasion
knowledge
Huang, Li-Shia
;
Huang, Wan-Ju
;
Lin, Hsiao-Yun
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
Saved in:
2
Rethinking the decision factory
Martin, Roger L.
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 96-104
Persistent link: https://www.econbiz.de/10010128897
Saved in:
3
Stop overengineering people
management
Cappelli, Peter
- In:
Harvard business review : HBR
98
(
2020
)
5
,
pp. 56-63
Persistent link: https://www.econbiz.de/10012289042
Saved in:
4
Reinventing talent
management
: how GE uses analytics to guide a more digital, far-flung workforce
Prokesch, Steven
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 54-55
Persistent link: https://www.econbiz.de/10011730410
Saved in:
5
Can a work-at-home policy hurt morale?
Bharadwaj, Sangeeta Shah
- In:
Harvard business review : HBR
93
(
2015
)
4
,
pp. 105-109
Persistent link: https://www.econbiz.de/10010514568
Saved in:
6
The HBR interview : how eBay developed a culture of experimentation
Donahoe, John
- In:
Harvard business review : HBR
89
(
2011
)
3
,
pp. 92-97
Persistent link: https://www.econbiz.de/10008904856
Saved in:
7
The paradox of Samsung's rise
Khanna, Tarun
;
Song, Jaeyong
;
Lee, Kyungmook
- In:
Harvard business review : HBR
89
(
2011
)
7/8
,
pp. 142-147
Persistent link: https://www.econbiz.de/10009273070
Saved in:
8
Crisis brand
management
in emerging markets : insight from the Chinese infant milk powder scandal
Custance, Paul
;
Walley, Keith
;
Jiang, Dongni
- In:
Marketing intelligence & planning
30
(
2012
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009508101
Saved in:
9
The potential of social media for luxury brand
management
Jin, Seung-A Annie
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 687-699
Persistent link: https://www.econbiz.de/10009671118
Saved in:
10
Don’t let big data bury your brand
Horst, Peter
;
Duboff, Robert
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 78-86
Persistent link: https://www.econbiz.de/10011399712
Saved in:
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