//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Marketing intelligence & planning"
~language:"dan"
~language:"eng"
~subject:"Markenführung"
~subject:"Personalmanagement"
~subject:"Strategisches Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: knowledge OR management
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Personalmanagement
Strategisches Management
USA
236
United States
236
Strategic management
165
Consumer behaviour
142
Konsumentenverhalten
142
Brand management
132
Relationship marketing
128
Beziehungsmarketing
127
Marketing management
116
Marketingmanagement
116
Führungsstil
91
Leadership style
91
Organisatorischer Wandel
83
Organizational change
83
Innovation management
78
Innovationsmanagement
78
Führungskräfte
70
Managers
70
Brand image
69
Markenimage
69
Corporate Social Responsibility
59
Corporate social responsibility
59
Erfolgsfaktor
55
Leadership
55
Multinationales Unternehmen
55
Success factor
55
Transnational corporation
55
Personalführung
54
Management
51
Corporate culture
50
Human Resource Management
50
Unternehmenskultur
50
Brand
46
Markenartikel
46
Führungskräfteentwicklung
44
Internet marketing
44
Leadership development
44
more ...
less ...
Online availability
All
Undetermined
67
Type of publication
All
Article
337
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
340
Aufsatz in Zeitschrift
340
Case study
29
Fallstudie
29
Interview
20
Collection of articles of several authors
3
Sammelwerk
3
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
Danish
English
Author
All
Martin, Roger L.
7
Dev, Chekitan S.
6
Ignatius, Adi
4
Phau, Ian
4
Reeves, Martin
4
Stewart, Thomas A.
4
Barton, Dominic
3
Cappelli, Peter
3
Jacobides, Michael G.
3
Kaplan, Robert S.
3
Mankins, Michael C.
3
McGinn, Daniel
3
Omar, Maktoba
3
Ready, Douglas A.
3
Bang, Nguyen
2
Beard, Alison
2
Brandenburger, Adam
2
Collis, David
2
Conger, Jay A.
2
Foote, Nathaniel
2
Fountaine, Tim
2
Fournier, Susan
2
Fredberg, Tobias
2
Garvin, David A.
2
Ghemawat, Pankaj
2
Govindarajan, Vijay
2
Groysberg, Boris
2
Guercini, Simone
2
Gulati, Ranjay
2
Harding, David
2
Hill, Linda A.
2
Horn, John
2
Kirby, Julia
2
Kumar, Vikas
2
Lim, Ming
2
Lorsch, Jay W.
2
McCarthy, Brian
2
McDonald, Rory
2
Merrilees, Bill
2
Norton, David P.
2
more ...
less ...
Published in...
All
Harvard business review : HBR
Marketing intelligence & planning
Journal of business research : JBR
930
The international journal of human resource management
599
The journal of brand management : an international journal
558
The journal of product & brand management
388
SpringerLink / Bücher
374
Journal of retailing and consumer services
300
International journal of human resource management
291
Strategic management journal
271
Human resource management
248
Human resource management review
247
Industrial marketing management : the international journal for industrial and high-tech firms
238
Springer eBook Collection
224
Technological forecasting & social change : an international journal
215
International journal of hospitality management
210
Long range planning : LRP ; international journal of strategic management
182
Business horizons
177
Journal of business ethics : JOBE
164
Management revue : socio-economic studies
163
Journal of business strategy
160
Employee relations
156
Cogent business & management
147
European journal of marketing : EJM
144
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
144
Human resource management journal
142
Business strategy and the environment
140
Management decision : MD
140
Premier reference source
139
Journal of strategic marketing
128
International journal of manpower
125
European management journal
124
Journal of strategy and management
124
Management research review
124
International journal of contemporary hospitality management
123
Journal of world business : JWB
123
European journal of international management : EJIM
121
Strategy & leadership : a publication of Strategic Leadership Forum
121
Psychology & marketing
113
Asia Pacific journal of marketing and logistics
110
more ...
less ...
Source
All
ECONIS (ZBW)
340
Showing
1
-
10
of
340
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring third-party’s brand rankings from consumers' persuasion
knowledge
Huang, Li-Shia
;
Huang, Wan-Ju
;
Lin, Hsiao-Yun
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
Saved in:
2
Rethinking the decision factory
Martin, Roger L.
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 96-104
Persistent link: https://www.econbiz.de/10010128897
Saved in:
3
Stop overengineering people
management
Cappelli, Peter
- In:
Harvard business review : HBR
98
(
2020
)
5
,
pp. 56-63
Persistent link: https://www.econbiz.de/10012289042
Saved in:
4
Reinventing talent
management
: how GE uses analytics to guide a more digital, far-flung workforce
Prokesch, Steven
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 54-55
Persistent link: https://www.econbiz.de/10011730410
Saved in:
5
Can a work-at-home policy hurt morale?
Bharadwaj, Sangeeta Shah
- In:
Harvard business review : HBR
93
(
2015
)
4
,
pp. 105-109
Persistent link: https://www.econbiz.de/10010514568
Saved in:
6
Strategic leadership : the essential skills
Schoemaker, Paul J.
;
Krupp, Steve
;
Howland, Samantha
- In:
Harvard business review : HBR
91
(
2013
)
1/2
,
pp. 131-134
Persistent link: https://www.econbiz.de/10009685701
Saved in:
7
Mastering the
management
system : successful strategy execution has two basic rules: understand the
management
cycle that links strategy and operations, and know what tools to appl...
Kaplan, Robert S.
;
Norton, David P.
- In:
Harvard business review : HBR
86
(
2008
)
1
,
pp. 62-77
Persistent link: https://www.econbiz.de/10003599137
Saved in:
8
Crisis brand
management
in emerging markets : insight from the Chinese infant milk powder scandal
Custance, Paul
;
Walley, Keith
;
Jiang, Dongni
- In:
Marketing intelligence & planning
30
(
2012
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009508101
Saved in:
9
The potential of social media for luxury brand
management
Jin, Seung-A Annie
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 687-699
Persistent link: https://www.econbiz.de/10009671118
Saved in:
10
Don’t let big data bury your brand
Horst, Peter
;
Duboff, Robert
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 78-86
Persistent link: https://www.econbiz.de/10011399712
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->