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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"dan"
~language:"eng"
~subject:"Markenführung"
~subject:"Personalmanagement"
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Markenführung
Personalmanagement
USA
234
United States
234
Strategic management
156
Strategisches Management
156
Consumer behaviour
117
Konsumentenverhalten
117
Brand management
99
Führungsstil
91
Leadership style
91
Innovation management
85
Innovationsmanagement
85
Organisatorischer Wandel
83
Organizational change
83
Beziehungsmarketing
82
Relationship marketing
82
Marketing management
71
Marketingmanagement
71
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69
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69
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54
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54
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53
Markenimage
53
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51
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47
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43
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Dev, Chekitan S.
6
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3
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2
Bagozzi, Richard P.
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Batra, Rajeev
2
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2
Chen, Qimei
2
Conger, Jay A.
2
DeSarbo, Wayne
2
Fournier, Susan
2
Groysberg, Boris
2
Gunasti, Kunter
2
Hill, Linda A.
2
John, Leslie K.
2
Kouril, Michal
2
Labrecque, Lauren I.
2
Lehmann, Donald R.
2
Liu, Maggie Wenjing
2
Neslin, Scott A.
2
Newman, Kevin P.
2
Pogacar, Ruth
2
Romaniuk, Jenni
2
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2
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2
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2
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2
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1
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1
Bagga, Charan K.
1
Baghi, Ilaria
1
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1
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Harvard business review : HBR
Marketing letters : a journal of research in marketing
Journal of business research : JBR
704
The international journal of human resource management
589
The journal of brand management : an international journal
564
The journal of product & brand management
387
International journal of human resource management
311
Journal of retailing and consumer services
290
Human resource management
247
Human resource management review
242
International journal of hospitality management
168
Employee relations
155
Management revue : socio-economic studies
151
Human resource management journal
139
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
137
European journal of marketing : EJM
126
International journal of manpower
124
Industrial marketing management : the international journal for industrial and high-tech firms
115
Cogent business & management
114
Psychology & marketing
113
International journal of contemporary hospitality management
111
Journal of strategic marketing
111
SpringerLink / Bücher
108
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
Marketing intelligence & planning
104
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The IUP journal of brand management : IJBRM
92
Business horizons
87
European journal of international management : EJIM
86
Global business review
84
Springer eBook Collection
83
Journal of business ethics : JOBE
82
Asia Pacific : journal of human resources
81
Journal of marketing
81
International journal of human resources development and management : IJHRDM
78
Tourism management : research, policies, practice
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
73
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ECONIS (ZBW)
149
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1
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10
of
149
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1
Rethinking the decision factory
Martin, Roger L.
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 96-104
Persistent link: https://www.econbiz.de/10010128897
Saved in:
2
Stop overengineering people
management
Cappelli, Peter
- In:
Harvard business review : HBR
98
(
2020
)
5
,
pp. 56-63
Persistent link: https://www.econbiz.de/10012289042
Saved in:
3
Reinventing talent
management
: how GE uses analytics to guide a more digital, far-flung workforce
Prokesch, Steven
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 54-55
Persistent link: https://www.econbiz.de/10011730410
Saved in:
4
Can a work-at-home policy hurt morale?
Bharadwaj, Sangeeta Shah
- In:
Harvard business review : HBR
93
(
2015
)
4
,
pp. 105-109
Persistent link: https://www.econbiz.de/10010514568
Saved in:
5
All that glitters is not gold : when glossy packaging hurts brand trust
Han, Yegyu
;
Pandelaere, Mario
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012548445
Saved in:
6
Don’t let big data bury your brand
Horst, Peter
;
Duboff, Robert
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 78-86
Persistent link: https://www.econbiz.de/10011399712
Saved in:
7
Data scientist : the sexiest job of the 21st century
Davenport, Thomas H.
;
Patil, D. J
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 70-76
Persistent link: https://www.econbiz.de/10009664100
Saved in:
8
The trustworthy brand : effects of conclusion explicitness and persuasion awareness on consumer judgments
Martin, Brett A. S.
;
Strong, Carolyn A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 473-485
Persistent link: https://www.econbiz.de/10011537266
Saved in:
9
Be a better ally : how white men can help their marginalized colleagues advance
Melaku, Tsedale M.
;
Beeman, Angie
;
Smith, David
; …
- In:
Harvard business review : HBR
98
(
2020
)
6
,
pp. 135-139
Persistent link: https://www.econbiz.de/10012508533
Saved in:
10
How to close the gender gap : you have to be systematic
Ammerman, Colleen
;
Groysberg, Boris
- In:
Harvard business review : HBR
99
(
2021
)
3
,
pp. 124-133
Persistent link: https://www.econbiz.de/10012627158
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