The trustworthy brand : effects of conclusion explicitness and persuasion awareness on consumer judgments
Year of publication: |
September 2016
|
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Authors: | Martin, Brett A. S. ; Strong, Carolyn A. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 3, p. 473-485
|
Subject: | Conclusion explicitness | Persuasion awareness | Trust | Persuasion knowledge | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Markenimage | Brand image | Wahrnehmung | Perception | Werbewirkung | Advertising effects | Markenführung | Brand management |
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