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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Psychology & marketing"
~language:"dan"
~language:"eng"
~person:"Pradhan, Debasis"
~subject:"Markenführung"
~subject:"Personalmanagement"
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Markenführung
Personalmanagement
Brand image
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3
Consumer behaviour
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3
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2
Markenartikel
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anti-consumption
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brand avoidance
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Zufriedenheit
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brand authenticity
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brand community
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brand congruence
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consumer subversion
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influencer avoidance
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influencer marketing
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influencers
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macro influencer
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self-control theory
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sponsorship effectiveness
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Pradhan, Debasis
Dev, Chekitan S.
6
Woodside, Arch G.
4
Bauer, Brittney C.
3
Cappelli, Peter
3
Kuanr, Abhisek
3
Ready, Douglas A.
3
Albrecht, Carmen-Maria
2
Arnold, Mark J.
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2
Lee, Michael S. W.
2
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Oghazi, Pejvak
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
Sauer, Nicola E.
2
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2
Williams, Joan
2
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1
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1
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Harvard business review : HBR
Psychology & marketing
International journal of consumer studies
1
International marketing review
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Journal of marketing communications
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Marketing intelligence & planning
1
The University of Auckland Business School Research Paper Series
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
2
What drives sponsorship effectiveness? : an examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence
Moharana, Tapas Ranjan
;
Bhattacharjee, Debashree Roy
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1211-1236
Persistent link: https://www.econbiz.de/10014291839
Saved in:
3
Why do consumers subvert brands? : investigating the influence of subjective well-being on brand avoidance
Kuanr, Abhisek
;
Pradhan, Debasis
;
Lyngdoh, Teidorlang
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 612-633
Persistent link: https://www.econbiz.de/10012817143
Saved in:
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