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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Research report / Vlerick Leuven Gent Management School"
~person:"Dawar, Niraj"
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Dawar, Niraj
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A better way to map brand
strategy
Dawar, Niraj
;
Bagga, Charan K.
- In:
Harvard business review : HBR
93
(
2015
)
6
,
pp. 90-97
Persistent link: https://www.econbiz.de/10011296653
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2
Downstream competitive advantage : the cognitive bases of competitive advantage ; how prototypicality structures and the cognitive processes of satisficing confer strategic benefit...
Dawar, Niraj
;
Goedertier, Frank
-
2009
Persistent link: https://www.econbiz.de/10003816168
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3
When marketing is
strategy
Dawar, Niraj
- In:
Harvard business review : HBR
91
(
2013
)
12
,
pp. 100-108
Persistent link: https://www.econbiz.de/10010226667
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