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~isPartOf:"Harvard business review : HBR"
~isPartOf:"The journal of services marketing"
~subject:"Bank marketing"
~subject:"Business-to-business marketing"
~subject:"Consumer behaviour"
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Bank marketing
Business-to-business marketing
Consumer behaviour
Customer retention
12
Kundenbindung
12
Beziehungsmarketing
9
Relationship marketing
9
Customer satisfaction
8
Konsumentenverhalten
8
Kundenzufriedenheit
8
Customer loyalty
7
Loyalty
4
Dienstleistungsqualität
3
Satisfaction
3
Service quality
3
Customer value
2
Financial services
2
Finanzdienstleistung
2
Kundenbindungsprogramm
2
Kundenwert
2
Loyalty program
2
Product management
2
Produktmanagement
2
Trust
2
Agency theory
1
Angst
1
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B-to-B-Marketing
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CSR image
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Consumer behavior
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Almquist, Eric
2
Basso, Kenny
1
Block, Nicholas
1
Chen, Sixing
1
Cleghorn, Jamie
1
Fraering, Martin
1
Lafley, A . G.
1
Martin, Roger L.
1
Minor, Michael
1
Mittal, Banwari
1
Ouschan, Robyn
1
Pérez, Andrea
1
Ramaseshan, B.
1
Rodríguez del Bosque, Ignacio A.
1
Santos, Christiane Pizzutti dos
1
Senior, John
1
Sherer, Lori
1
Song, Yiping
1
Terres, Mellina da Silva
1
Xia, Xin
1
Yang, Shuai
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Harvard business review : HBR
The journal of services marketing
Journal of retailing and consumer services
48
Journal of business research : JBR
22
Journal of Services Marketing
18
Journal of hospitality marketing & management
14
Cogent business & management
13
International journal of contemporary hospitality management
13
Journal of Consumer Marketing
13
International Journal of Bank Marketing
12
The service industries journal
11
International Journal of Retail & Distribution Management
10
Asia Pacific journal of marketing and logistics
9
European Journal of Marketing
9
International journal of hospitality management
9
Services marketing quarterly
9
The international journal of bank marketing : IJBM
9
Journal of the Academy of Marketing Science
8
The TQM journal : the international review of organizational improvement
8
Australasian marketing journal
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of electronic customer relationship management : IJECRM
6
International journal of quality and service sciences
6
Inventi impact: retailing & consumer services
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of strategic marketing
6
Psychology & marketing
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
Tourism management : research, policies, practice
6
African journal of business and economic research : AJBER
5
European journal of marketing : EJM
5
International journal of business information systems : IJBIS
5
International journal of quality & reliability management
5
International journal of retail & distribution management
5
Journal of Product & Brand Management
5
Journal of marketing analytics : JMA
5
Marketing intelligence & planning
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
The international review of retail, distribution and consumer research
5
The journal of applied business research
5
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
4
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ECONIS (ZBW)
9
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1
The B2B elements of value : how to measure : and deliver : what business customers want
Almquist, Eric
;
Cleghorn, Jamie
;
Sherer, Lori
- In:
Harvard business review : HBR
96
(
2018
)
2
,
pp. 72-81
Persistent link: https://www.econbiz.de/10011879544
Saved in:
2
Why are customers loyal in sharing-economy services? : a relational benefits perspective
Yang, Shuai
;
Song, Yiping
;
Chen, Sixing
;
Xia, Xin
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10011615648
Saved in:
3
Customer
loyalty
is overrated
Lafley, A . G.
;
Martin, Roger L.
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 47-54
Persistent link: https://www.econbiz.de/10011632644
Saved in:
4
Investigating status demotion in hierarchical loyalty programs
Ramaseshan, B.
;
Ouschan, Robyn
- In:
The journal of services marketing
31
(
2017
)
6
,
pp. 650-661
Persistent link: https://www.econbiz.de/10011801641
Saved in:
5
The elements of value : measuring-and delivering- what consumers really want
Almquist, Eric
;
Senior, John
;
Block, Nicholas
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 47-53
Persistent link: https://www.econbiz.de/10011550434
Saved in:
6
Retrospective: why do customers switch? : the dynamics of satisfaction versus loyalty
Mittal, Banwari
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 569-575
Persistent link: https://www.econbiz.de/10011634990
Saved in:
7
Antecedents of the client's trust in low- versus high-consequence decisions
Terres, Mellina da Silva
;
Santos, Christiane Pizzutti dos
; …
- In:
The journal of services marketing
29
(
2015
)
1
,
pp. 26-37
Persistent link: https://www.econbiz.de/10010531133
Saved in:
8
Corporate social responsibility and
customer
loyalty
: exploring the role of identification, satisfaction and type of company
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
The journal of services marketing
29
(
2015
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10010531150
Saved in:
9
Beyond loyalty : customer satisfaction, loyalty, and fortitude
Fraering, Martin
;
Minor, Michael
- In:
The journal of services marketing
27
(
2013
)
4
,
pp. 334-344
Persistent link: https://www.econbiz.de/10009788843
Saved in:
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