Customer loyalty is overrated
by A.G. Lafley and Roger L. Martin
| Year of publication: |
January-February 2017
|
|---|---|
| Authors: | Lafley, A . G. ; Martin, Roger L. |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 95.2017, 1, p. 47-54
|
| Subject: | Kundenbindung | Customer retention | Wettbewerbsvorteil | Competitive advantage | Produktmanagement | Product management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011632644