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~isPartOf:"Harvard business review : HBR"
~language:"dan"
~language:"eng"
~person:"Ain, Aron"
~person:"Fournier, Susan"
~subject:"Markenführung"
~subject:"Personalmanagement"
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Markenführung
Personalmanagement
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Brand management
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USA
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Car leasing
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Ain, Aron
Fournier, Susan
Dev, Chekitan S.
6
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3
Ready, Douglas A.
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Conger, Jay A.
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Groysberg, Boris
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Harvard business review : HBR
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Brand management ; Vol. 2
2
Boston University School of Management Research Paper
1
Business horizons
1
Consumer-brand relationships : theory and practice
1
Handbook of brand relationships
1
Handbook of marketing and finance
1
Handbook on brand and experience management
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
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MSI reports : working paper series
1
Strong brands, strong relationships
1
Working paper / Harvard Business School, Division of Research
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Working paper series / Center for Responsible Business, University of California
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ECONIS (ZBW)
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The CEO of Kronos on launching an unlimited vacation policy
Ain, Aron
- In:
Harvard business review : HBR
95
(
2017
)
6
,
pp. 37-42
Persistent link: https://www.econbiz.de/10011776624
Saved in:
2
Learning to play in the new "share economy"
Fournier, Susan
;
Eckhardt, Giana M.
;
Bardhi, Fleura
- In:
Harvard business review : HBR
91
(
2013
)
7/8
,
pp. 125-129
Persistent link: https://www.econbiz.de/10009777915
Saved in:
3
Getting brand communities right
Fournier, Susan
;
Lee, Lara
- In:
Harvard business review : HBR
87
(
2009
)
4
,
pp. 105-111
Persistent link: https://www.econbiz.de/10003847347
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