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~isPartOf:"Harvard business review : HBR"
~language:"dan"
~language:"eng"
~person:"Fournier, Susan"
~subject:"Competitive strategy"
~subject:"Markenführung"
~subject:"Personalmanagement"
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Competitive strategy
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Fournier, Susan
Dev, Chekitan S.
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Harvard business review : HBR
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Brand management ; Vol. 2
2
Boston University School of Management Research Paper
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Business horizons
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Consumer-brand relationships : theory and practice
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Handbook of brand relationships
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Learning to play in the new "share economy"
Fournier, Susan
;
Eckhardt, Giana M.
;
Bardhi, Fleura
- In:
Harvard business review : HBR
91
(
2013
)
7/8
,
pp. 125-129
Persistent link: https://www.econbiz.de/10009777915
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Getting brand communities right
Fournier, Susan
;
Lee, Lara
- In:
Harvard business review : HBR
87
(
2009
)
4
,
pp. 105-111
Persistent link: https://www.econbiz.de/10003847347
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