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~isPartOf:"Harvard business review : HBR"
~person:"Armstrong, Robert W."
~person:"Garnier, Jean-Pierre"
~type_genre:"Aufsatz in Zeitschrift"
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A more rational approach to new-product development
Bonabeau, Eric
;
Bodick, Neil
;
Armstrong, Robert W.
- In:
Harvard business review : HBR
86
(
2008
)
3
,
pp. 96-102
Persistent link: https://www.econbiz.de/10003649304
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Rebuilding R&D engine in big pharma
Garnier, Jean-Pierre
- In:
Harvard business review : HBR
86
(
2008
)
5
,
pp. 69-76
Persistent link: https://www.econbiz.de/10003692108
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