A more rational approach to new-product development
Year of publication: |
2008
|
---|---|
Authors: | Bonabeau, Eric ; Bodick, Neil ; Armstrong, Robert W. |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 86.2008, 3, p. 96-102
|
Subject: | Eli Lilly and Company | Pharmaindustrie | Pharmaceutical industry | Innovation | Produktmanagement | Product management | USA | United States |
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