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~isPartOf:"Harvard business review : HBR"
~person:"Dawar, Niraj"
~person:"Ofek, Elie"
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Search: subject:"STRATEGY"
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Brand management
2
Markenführung
2
Automotive industry
1
Beziehungsmarketing
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Brand image
1
Brauerei
1
Brewery
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Business start-up
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Dawar, Niraj
Ofek, Elie
Martin, Roger L.
10
Dev, Chekitan S.
6
Bertini, Marco
5
Furr, Nathan
5
Ignatius, Adi
5
Stewart, Thomas A.
5
Anthony, Scott D.
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Collis, David
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4
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3
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3
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3
Lakhani, Karim R.
3
Malhotra, Deepak
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3
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Mela, Carl F.
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2
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2
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Harvard business review : HBR
Harvard-Business-Manager : das Wissen der Besten
5
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
4
R&D / INSEAD / INSEAD
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of marketing
2
Marketing Science
2
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2
California management review
1
Centre for Marketing working paper / Centre for Marketing, London Business School
1
Foundations and trends in marketing : FTMKT
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Global strategies for emerging Asia
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Handbook of new product development management
1
Harvard Business School Marketing Unit Case
1
IIM Bangalore Research Paper
1
International marketing ; Vol. I
1
International marketing ; Vol. VI
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1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economics & management strategy : JEMS
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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From niche to mainstream : can a Japanese rice cracker company move from the Asian section to the snack food aisle?
Ofek, Elie
- In:
Harvard business review : HBR
96
(
2018
)
4
,
pp. 139-143
Persistent link: https://www.econbiz.de/10011971613
Saved in:
2
A better way to map brand
strategy
Dawar, Niraj
;
Bagga, Charan K.
- In:
Harvard business review : HBR
93
(
2015
)
6
,
pp. 90-97
Persistent link: https://www.econbiz.de/10011296653
Saved in:
3
Right up the middle : how Israeli firms go global
Friedrich, Jonathan
;
Noam, Amit
;
Ofek, Elie
- In:
Harvard business review : HBR
92
(
2014
)
5
,
pp. 113-117
Persistent link: https://www.econbiz.de/10010347265
Saved in:
4
Second thoughts about a
strategy
shift
Ofek, Elie
;
Avery, Jill
- In:
Harvard business review : HBR
92
(
2014
)
12
,
pp. 125-129
Persistent link: https://www.econbiz.de/10010465544
Saved in:
5
In search of a second act
Ofek, Elie
;
Avery, Jill
- In:
Harvard business review : HBR
91
(
2013
)
4
,
pp. 133-137
Persistent link: https://www.econbiz.de/10009733508
Saved in:
6
When marketing is
strategy
Dawar, Niraj
- In:
Harvard business review : HBR
91
(
2013
)
12
,
pp. 100-108
Persistent link: https://www.econbiz.de/10010226667
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