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~isPartOf:"Harvard business review : HBR"
~person:"Kumar, V."
~person:"Piller, Frank T."
~person:"Wilde, Klaus D."
~subject:"Marketingmanagement"
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How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
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