How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Year of publication: |
2007
|
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Authors: | Kumar, V. ; Petersen, J. Andrew ; Leone, Robert P. |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 85.2007, 10, p. 139-146
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Subject: | Kundenwert | Customer value | Messung | Measurement | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
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