//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Interview"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Konsumentenverhalten
Werbung
Corporate Social Responsibility
1
Corporate social responsibility
1
Markenführung
1
Strategic management
1
Strategisches Management
1
The Coca-Cola Company
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Interview
Article in journal
29
Aufsatz in Zeitschrift
29
Case study
8
Fallstudie
8
Language
All
English
1
Author
All
Kent, Muhtar
1
Published in...
All
Harvard business review : HBR
Harvard-Business-Manager : das Wissen der Besten
5
Akzente
2
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Strategie und Technik des Automobilmarketing
2
Business horizons
1
Case studies and conversations
1
Exzellentes Controlling, exzellente Unternehmensleistung : best practice und Trends im Controlling ; [... Beiträge des 25. Stuttgarter Controller-Forums (SCF) 2011 ...]
1
International journal of entrepreneurial venturing
1
Journal of Islamic marketing : JIMA
1
Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
1
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
1
Marketing nach Maß : von der Vielfalt profitieren
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The marketing review
1
Thunderbird international business review
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Shaking things up at Coca-Cola
Kent, Muhtar
- In:
Harvard business review : HBR
89
(
2011
)
10
,
pp. 94-99
Persistent link: https://www.econbiz.de/10009349291
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->