Shaking things up at Coca-Cola
Year of publication: |
2011
|
---|---|
Authors: | Kent, Muhtar |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 89.2011, 10, p. 94-99
|
Subject: | The Coca-Cola Company | Strategisches Management | Strategic management | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | USA | United States |
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