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~isPartOf:"Harvard business review : HBR"
~subject:"Internationaler Markteintritt"
~subject:"Multinationales Unternehmen"
~subject:"Schwellenländer"
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Internationaler Markteintritt
Multinationales Unternehmen
Schwellenländer
International marketing
9
Internationales Marketing
9
Emerging economies
4
Transnational corporation
4
China
2
Japan
2
Western
2
Westlich
2
Advertising planning
1
Angepasste Technologie
1
Appropriate technology
1
Arab countries
1
Arabische Staaten
1
Bekleidungsindustrie
1
Brand management
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Brasilien
1
Brazil
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Clothing industry
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Consumer behaviour
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Cosmetics industry
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Cultural identity
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Globalisierung
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Globalization
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International market
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Internationaler Markt
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Islam
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Japanese
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Japanisch
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Konsumentenverhalten
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Kosmetikindustrie
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Kulturelle Identität
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Markenführung
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Marketingmanagement
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Michael, David
2
Govindarajan, Vijay
1
Hattori, Susumu
1
Ichii, Shigeki
1
Jones, Geoffrey
1
Kumar, Nirmalya
1
Stalk, George
1
Steenkamp, Jan-Benedict E. M.
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Winter, Amos
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Harvard business review : HBR
International marketing review
37
Journal of international marketing
30
International business review : the official journal of the European International Business Academy
20
Journal of global marketing
17
Journal of business research : JBR
14
Industrial marketing management : the international journal for industrial and high-tech firms
12
Europäische Hochschulschriften / 5
11
SpringerLink / Bücher
11
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
10
International journal of emerging markets
8
Internationalisierung von Vertrieb und Handel
8
Journal of international consumer marketing
7
Journal of the Academy of Marketing Science
7
Management international review : mir ; journal of international business
7
Advances in international marketing
6
European journal of international management : EJIM
6
Journal of international entrepreneurship
6
Journal of world business : JWB
6
The journal of business & industrial marketing
6
Berichte aus der Betriebswirtschaft
5
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
5
Journal of East-West business
5
Journal of international management
5
Journal of strategic marketing
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Effects of globalization on the firm
4
European journal of marketing : EJM
4
International journal of export marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International marketing in the fast changing world
4
Journal of business ethics : JOBE
4
Journal of euromarketing
4
Journal of marketing
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
Anxieties and management responses in international business
3
Edward Elgar E-Book Archive
3
Entrepreneurial business and economics review : EBER
3
European research studies
3
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ECONIS (ZBW)
5
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1
Engineering reverse innovations
Winter, Amos
;
Govindarajan, Vijay
- In:
Harvard business review : HBR
93
(
2015
)
7/8
,
pp. 80-89
Persistent link: https://www.econbiz.de/10011297556
Saved in:
2
Diaspora marketing
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 127-131
Persistent link: https://www.econbiz.de/10010128890
Saved in:
3
How to win in emerging markets : lessons from Japan
Ichii, Shigeki
;
Hattori, Susumu
;
Michael, David
- In:
Harvard business review : HBR
90
(
2012
)
5
,
pp. 126-130
Persistent link: https://www.econbiz.de/10009549689
Saved in:
4
The growth opportunity that lies next door
Jones, Geoffrey
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 141-145
Persistent link: https://www.econbiz.de/10009568112
Saved in:
5
What the West doesn't get about China
Stalk, George
;
Michael, David
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 25-27
Persistent link: https://www.econbiz.de/10009162106
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