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~isPartOf:"Harvard business review : HBR"
~subject:"Internet marketing"
~subject:"Online retailing"
~subject:"Relationship marketing"
~subject:"USA"
~type_genre:"Case study"
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Internet marketing
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Harvard business review : HBR
Social Branding : Strategien - Praxisbeispiele - Perspektiven
11
Cases on strategic social media utilization in the nonprofit sector
9
Handbook of research on integrating social media into strategic marketing
4
Crowdfunding : the corporate era
3
Digital and social media marketing : a results-driven approach
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Pervasive advertising
3
Cases on innovations in educational marketing : transnational and technological strategies
2
Deep knowledge of B2B relationships within and across borders
2
Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
2
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
2
E-marketing ; Vol. 1
2
Internet economics
2
Journal of advertising research
2
Journal of promotion management : JPM
2
Lehrbuch
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Palgrave pivot
2
Premier reference source
2
Advanced digital marketing strategies in a data-driven era
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES)book series
1
Advances in social networking and online communities (ASNOC) book series
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Building corporate identity, image and reputation in the digital era
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
Case study and review
1
Chandos Publishing social media series
1
Contemporary issues in social media marketing
1
Customer-centric marketing strategies : tools for building organizational performance
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die Produktivität von Musikkulturen
1
Digitale Kommunikation
1
Direct marketing
1
Discussion paper series / IZA
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ECONIS (ZBW)
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1
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
Saved in:
2
Do social deal sites really work?
Bertini, Marco
;
Wathieu, Luc
;
Sigman, Betsy Page
; …
- In:
Harvard business review : HBR
90
(
2012
)
5
,
pp. 139-143
Persistent link: https://www.econbiz.de/10009549662
Saved in:
3
Under Armour's founder on learning to leverage celebrity endorsements
Plank, Kevin
- In:
Harvard business review : HBR
90
(
2012
)
5
,
pp. 45-48
Persistent link: https://www.econbiz.de/10009549686
Saved in:
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