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Knowing when to reinvent
Bertolini, Mark
;
Duncan, David
;
Waldeck, Andrew
- In:
Harvard business review : HBR
93
(
2015
)
12
,
pp. 90-101
Persistent link: https://www.econbiz.de/10011411479
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2
Scary health warnings can boost sales
Carmon, Ziv
;
Steinhart, Yael
;
Trope, Yaacov
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 30
Persistent link: https://www.econbiz.de/10010128262
Saved in:
3
How to avoid catastrophe
Tinsley, Catherine H.
;
Dillon, Robin L.
;
Madsen, Peter M.
- In:
Harvard business review : HBR
89
(
2011
)
4
,
pp. 90-97
Persistent link: https://www.econbiz.de/10008991374
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